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SERVICES:
PRODUCT
STRATEGY
We have worked with clients across all product life stages – from early pre-commercialization through to loss of exclusivity – to aid in the development of strategies to maximize product value. To this end, our engagements have explored numerous product optimization opportunities, including regional expansion, partnership and copromotion, and expanded approval.
Our Offerings
We offer a range of services to support product strategy, from opportunity analysis and commercialization strategy to loss-of-exclusivity planning
New Product and Commercialization Strategy
Market Analysis (Size, Segmentation, Growth, Drivers)
Product Positioning, Competitive Strategy, and Revenue Forecasting
Analog and Scenario Analysis
Brand Planning and Management
Loss of Exclusivity Strategies
A specialty pharmaceutical company’s new product planning group was seeking to integrate discovery, commercial, and new business development perspectives into their central nervous system (CNS) market strategy.
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